SEO – Search Engine Optimisation. It is the process of increasing the ranking of the website in the search engine results. The search engine takes into account a lot of parameters to rank a website. Here is a nine-step strategy that will really have a very positive impact on the ranking of your site.
Find an opportunity keyword
Zeroing down to the right keyword is the first and the most important step in SEO. But deciding on the right keyword is not an easy task. It requires a lot of research. It is very much dependant on the type of business and people’s understanding and perspective about the business. Some smart marketers choose to buy existing businesses or high authority SEO domains as a short cut to ranking in Google, it’s quite an advanced method so research, trial and error is expected for newbies to SEO.
Analyse Google’s First page
After deciding on the keywords perform a Google search with those exact keywords. The result is without second thoughts that best in the industry and your competition. Analyse every website that appears on the first page of the result. You will be able to find a lot of common entities and some differences in those websites. List them out and try to incorporate them.
Create something different or better
Now that you know the characteristics of the website that are resulted in the first page, you can try something new with your website without compromising on the quality. If you are able to come up with something better than that then for sure you will be able to place your website among the best.
Add a hook
Adding the hook is the process of enhancing your content by adding elements that make the people more interested in it. For that, you need to have a clear picture of what is happening in the industry and what are the elements that will make your content stand apart from the rest.
Optimise for On-page SEO
On Page, SEO are the things that you do within the website to make it more appealing and interactive so that it can have a better ranking in the search engine results. People are more consumed by the off page SEO which is more of back links. But remember the fact that On page optimization also plays a major role.
Make your content look awesome
When it comes to content and Search Engine Optimization being good is never enough. There is so much competition out there, that content must be awesome and exceptional. Anything said and done the content on a website plays a very curtail role in increasing the traffic, dwell time and a lot more.
Build Links to your page
When you are done with the content part, it is time to build the links. Considering the present scenario there three great strategies for building links. They are broken link building, competitor Analysis and Evangelist Method.
Improve and update your content
It is mandatory to update and improve your content on a regular basis. To sustain in a good position, the visitors of the site should not feel the quality of the content is bad, or the content is being repeated. So make sure that content that is being updated is proper, impressive and is striking a chord with the audience.